How we use your information

How we use your information

We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.

Your name and contact details

How we use your name & contact details

Why?

Deliver your purchases to you

We’ve got to do this to perform our contract with you (it’s a bit hard to send your order if we don’t use your name and contact details!)

Send you service messages by text, e-mail or through our app, such as order updates

We’ve got to do this to perform our contract with you (so you can tell when your order is coming)

Sending you information by email, SMS, or post, about our new products and services

To keep you up to date. We only send this with your permission

Fraud prevention and detection

To prevent and detect fraud against either you or Vel-Oh.com – unfortunate, but absolutely essential

Showing you Vel-Oh.com adverts as your browse the web

So you can see our latest products and deals

Finding out what you, and other customers, like

To ensure we are giving you what you want, and to stay ahead of the competition

 

Your date of birth information

How we use your date of birth

Why?

Fraud prevention and detection

To prevent and detect fraud against either you or Vel-Oh – unfortunate, but, absolutely essential

 

Your gender information

How we use your gender information

Why?

To direct you to the right part of our website

To get a better understanding of how we can create products right for you

 

Your payment information

This means your card’s security/CVV code, don’t worry, we don’t keep them.

How we use your payment information

Why?

Take payment, and give refunds

We’ve got to do this to perform our contract with you — we’re not giving all our stuff away!

Fraud prevention and detection

To prevent and detect fraud against either you or Vel-Oh.com – unfortunate, but absolutely essential

 

Your contact history with us

What you’ve said to us — for example, over the phone, on instant chat, or on social media.

How we use your contact history

Why?

Provide customer service and support

We’ve got to do this to perform our contract with you, after all, you expect the best service from us

 

 

Purchase history and saved items

What you’ve bought and what you’ve stored in your basket for another time

How we use your purchase history and saved items

Why?

Sell you things

We’ve got to do this to perform our contract with you — if you can’t put stuff into a basket, you can’t buy it!

Provide customer service and support, and handle returns

We’ve got to do this to perform our contract with you

Finding out what you, and other customers, like

To ensure we are giving you what you want, and to stay ahead of the competition

 

Information about your phone or laptop, and how you use our website and app

Information you give us when you browse our site, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website and app.

How we use information about your phone or laptop, and how you use our website and app

Why?

Improve our website and set default options for you (such as language and currency)

To give you the best possible shopping experience

Protect our website

To prevent and detect fraud against either you or Vel-Oh.com – unfortunate, but absolutely essential — and to meet our legal obligations about looking after your data

 

Information from accounts you link to us

What we do if you link your Twitter or Facebook accounts to us

How we use information from accounts you link to us

Why?

To enable you to log into our website simply and easily without having to create a specific account

To make it easier for you to use Vel-Oh.com and purchase those items you want!

To provide product recommendations

So you can quickly spot things which take your fancy

 

Your responses to surveys, competitions and promotions

How we use your responses to surveys, competitions and promotions

Why?

Run the survey, competition or promotion

We’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t possibly win!

You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience.  But that is your choice – and we respect that.

We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services. We also share this information with third parties.