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We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.
Your name and contact details
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How we use your name & contact details |
Why? |
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Deliver your purchases to you |
We’ve got to do this to perform our contract with you (it’s a bit hard to send your order if we don’t use your name and contact details!) |
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Send you service messages by text, e-mail or through our app, such as order updates |
We’ve got to do this to perform our contract with you (so you can tell when your order is coming) |
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Sending you information by email, SMS, or post, about our new products and services |
To keep you up to date. We only send this with your permission |
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Fraud prevention and detection |
To prevent and detect fraud against either you or Vel-Oh.com – unfortunate, but absolutely essential |
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Showing you Vel-Oh.com adverts as your browse the web |
So you can see our latest products and deals |
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Finding out what you, and other customers, like |
To ensure we are giving you what you want, and to stay ahead of the competition |
Your date of birth information
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How we use your date of birth |
Why? |
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Fraud prevention and detection |
To prevent and detect fraud against either you or Vel-Oh – unfortunate, but, absolutely essential |
Your gender information
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How we use your gender information |
Why? |
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To direct you to the right part of our website |
To get a better understanding of how we can create products right for you |
Your payment information
This means your card’s security/CVV code, don’t worry, we don’t keep them.
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How we use your payment information |
Why? |
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Take payment, and give refunds |
We’ve got to do this to perform our contract with you — we’re not giving all our stuff away! |
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Fraud prevention and detection |
To prevent and detect fraud against either you or Vel-Oh.com – unfortunate, but absolutely essential |
Your contact history with us
What you’ve said to us — for example, over the phone, on instant chat, or on social media.
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How we use your contact history |
Why? |
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Provide customer service and support |
We’ve got to do this to perform our contract with you, after all, you expect the best service from us |
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Purchase history and saved items
What you’ve bought and what you’ve stored in your basket for another time
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How we use your purchase history and saved items |
Why? |
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Sell you things |
We’ve got to do this to perform our contract with you — if you can’t put stuff into a basket, you can’t buy it! |
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Provide customer service and support, and handle returns |
We’ve got to do this to perform our contract with you |
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Finding out what you, and other customers, like |
To ensure we are giving you what you want, and to stay ahead of the competition |
Information about your phone or laptop, and how you use our website and app
Information you give us when you browse our site, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website and app.
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How we use information about your phone or laptop, and how you use our website and app |
Why? |
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Improve our website and set default options for you (such as language and currency) |
To give you the best possible shopping experience |
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Protect our website |
To prevent and detect fraud against either you or Vel-Oh.com – unfortunate, but absolutely essential — and to meet our legal obligations about looking after your data |
Information from accounts you link to us
What we do if you link your Twitter or Facebook accounts to us
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How we use information from accounts you link to us |
Why? |
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To enable you to log into our website simply and easily without having to create a specific account |
To make it easier for you to use Vel-Oh.com and purchase those items you want! |
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To provide product recommendations |
So you can quickly spot things which take your fancy |
Your responses to surveys, competitions and promotions
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How we use your responses to surveys, competitions and promotions |
Why? |
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Run the survey, competition or promotion |
We’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t possibly win! |
You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.
We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services. We also share this information with third parties.
