We are Zulfi and Greta, husband and wife team of urban cyclists. As commuters we noticed that cycling bags were either aesthetically challenged and practical or vice versa. We started discussing why this was and how we could create the best of both worlds. We spent the next nine months working on a symbiotic approach to this problem and creating a product that the cyclist would find both practical and desirable. One year down the road we had our first samples at Spin London 2014 followed by shows such as Milk & Sugar, Eroica Britannia and many more and finally launched in May 2015. Our goal is to bring form, function and style to the cycle to work commuter, with the emphasis on all our products now being handmade by us wherever we are.